Abbott iLasik

Back In Focus

Sure, iLasik provides better vision through lasik eye surgery. That’s pretty obvious, “lasik” is in their name. But, they’re providing so much more than just good vision. When tasked with creating an awareness video, we wanted to stay away from just selling the product. We saw the opportunity to communicate the emotions that come with being able to see clearly.

The video uses only stills, broken apart with a parallax effect to create special visual eye candy.


Sr. Art Director


Abbott iLasik

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google