Abbott iLasik

Back In Focus

Sure, iLasik provides better vision through lasik eye surgery. That’s pretty obvious, “lasik” is in their name. But, they’re providing so much more than just good vision. When tasked with creating an awareness video, we wanted to stay away from just selling the product. We saw the opportunity to communicate the emotions that come with being able to see clearly.

The video uses only stills, broken apart with a parallax effect to create special visual eye candy.

Role:

Sr. Art Director

Clients:

Abbott iLasik

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