ACϟDC TEQUILA PACKAGE DESIGN
The goal, to not create something that was seen as “cheesy as fuck”. Keep it upscale and stay away from those ridiculous stereotypical rock band motifs. The design process was crafted by hand, a custom distressed typeface was created, the illustration was pencil to paper. Which carries a simple balance between Mexican folk art aesthetics and musical symbolisms. A sense of depth was created by using the back of the bottle to house the bands logo and lightning strikes, making it a multi-dimensional design. A bit of pearlescent and foil stamping print techniques were also used to evoke premium-ness.
ROLE ≈ VISUAL DESIGNER / ILLUSTRATOR / TYPOGRAPHER CLIENT ≈ STOLI GROUP SHINY STUFF ≈ GRAPHIS / LÜRZER’S ARCHIVE – 200 BEST: PACKAGING DESIGN WORLDWIDE
![](https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Fam.png)
![AC_DC Tequila Silver](https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Silver-50x28.png 50w)
![AC_DC Tequila Rep](https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Rep-50x28.png 50w)
![AC_DC Tequila Ane](https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/AC_DC-Tequila-Ane-50x28.png 50w)
![AC:DC BOX](https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/ACDC-BOX-50x28.png 50w)
![Drawings](https://johnturcios.com/wp-content/uploads/2022/08/Drawings.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/Drawings-50x28.png 50w)
![Font](https://johnturcios.com/wp-content/uploads/2022/08/Font.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/Font-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/Font-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/Font-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/Font-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/Font-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/Font-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/Font-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/Font-50x28.png 50w)
![Tests](https://johnturcios.com/wp-content/uploads/2022/08/Tests.png 1920w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-800x450.png 800w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-1600x900.png 1600w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-768x432.png 768w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-1536x864.png 1536w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-89x50.png 89w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-650x366.png 650w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-1000x563.png 1000w, https://johnturcios.com/wp-content/uploads/2022/08/Tests-50x28.png 50w)