HOT WHEELS PLAY ANYWHERE
The “Play Anywhere” idea is aimed at empowering kids imagination. These ads were a blank canvas with a pop up Hot Wheels magnet, allowing kids to create their own story. Why is the car jumping and what is it jumping over? Why is the airplane flying and what stunts is it pulling in the air? The goal was to encourage kids to let loose and to express themselves however they wanted.
ROLE ≈ AD / VISUAL DESIGNER CLIENT ≈ MATTEL / HOT WHEELS
